Normal view
MARC view
- Mass Media
Mass Media(Topical Term)
Used for/see from:
- n: Broadcast Media
- n: Folk Media
- n: Printed Media
- n: Media, Broadcast
- n: Media, Folk
- n: Media, Mass
- n: Media, Printed
IM with general reference to NEWSPAPERS; PERIODICALS; RADIO; TELEVISION; MOTION PICTURES; etc., as mass media; do not use as routine coord with the specific: coord only when specific is discussed as a mass medium, as "magazines as mass media"
Instruments or technological means of communication that reach large numbers of people with a common message: press, radio, television, etc.
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