030550000a22004450004500 PH-MaWHO 20241108112355.0 Rasmuson, M. ... [et al.]. 658520 Strengthening capacity in public health communication for diphtheria control : a case study of the BASICS program in Russia. Arlington, VA. : Basic Support for Institutionalizing Child Survival (BASICS) for the USAID, 1998. (BASICS Case study) 62p. JE.S .31 1998 eng CSR Diphtheria 136010 Government agencies 176269 Immunization 198682 Program evaluation 370034 Public health 292490 Delivery of health care 126053 Developed countries 432992 Healthservices 643048 Primary health Care 286328 Europe 154479 Europe, Eastern 648668 Russia 308096 Bashir, N. 658521 Steinglass, R. 658522 Porter, R. 658523 Murdoch, A. 658524 Keith, N. 658525 Brown, L. 658526 Scriabine, R. 658527 Olkhovsky, P. 658528 United States Agency for International Development 650704 Partnership for Child Health Care 658529 This document reports the process and results of an 18-month public health communication program carried out in the Russian Federation by the Basic Support for Institutionalizing Child Survival (BASICS) Project, a global child survival project. In response to a request from the US Agency for International Development (USAID) Mission in Moscow for assistance in combating a virulent diphtheria epidemic in the Russian Federation, a team of technical experts from BASICS and USAID visited Russia in March 1995. In effect, the BASICS program was designed to introduce social marketing to Russian counterparts, who would need to shift to a market orientation, see the Russian population as clients, and market to them accordingly. Working with BASICS in diphtheria control and other immunization efforts, Russians learn some of the marketing skills needed to play this new role, particularly the skills needed to conduct an information, education and communication campaign. The following chapter describes the program activities undertaken to implement the BASICS communication program in Russia; namely, 1) planning, 2) implementation, and 3) evaluation of actual social marketing campaigns in three Russian oblasts to support the immunization of high-risk groups with second and third doses of diphtheria vaccines and the marketing of social marketing itself within the Russian Ministry of Health. Additional chapters are devoted to the complementary effort to revise medical education and develop a Web site in the ministry. A list of program participants is given in Appendix A. MONO 8789 8789 0 0 0 0 WPRO WPRO 2021-05-23 0 JE.S .31 1998 08789 2024-01-24 00:00:00 2021-05-23 MONO